Ad Campaign

 For the ad campaign I managed to keep focus and branding by using guidelines and referencing Macy covers for several different campaigns. I feel like I managed to express that the campaign was fall themed by using color range on the models outfits. The color really added a lot to the design and image manipulation by adjusting the outfits to pop more. During the creative process in editing and applying color I made sure to try to capture what an actual Macy's ad might look like. I feel like I got close to what a making my ad campaign match it but I feel like I could've done more.

Type in InDesign Post #2

Type on InDesign Is can be manipulated in many different ways including using the type tool to make text boxes, warping and distorting text, converting text into shapes, and even using paragraph styles. Another way type can be used on InDesign is that you can use the type on a path tool and you can also use smart text to manage text flow. I envision that I could make more dynamic layouts in InDesign like for example having a image in my text and then using text wrapping to make type go around the image. I also think that I could use columns within my layouts to make my text more consistent.