Ad Campaign

 For the ad campaign I managed to keep focus and branding by using guidelines and referencing Macy covers for several different campaigns. I feel like I managed to express that the campaign was fall themed by using color range on the models outfits. The color really added a lot to the design and image manipulation by adjusting the outfits to pop more. During the creative process in editing and applying color I made sure to try to capture what an actual Macy's ad might look like. I feel like I got close to what a making my ad campaign match it but I feel like I could've done more.